changing relationship between viewer and artwork/exhibition

CASE 1
"Benedict Drew: The Persuaders" (2012) organised by CIRCA Projects for AV Festival 12

exhibition trailer

press release

video documentation

exhibition text

QUESTIONS

- How do these examples differently mediate the experience of an audience?

- What are the shortcomings of these writing formats?

- Which textual formats could be applied to experiencing Drew’s artwork? Why?

- Which writing styles could have been used to experience the exhibition? Why?

ASSIGNEMTS

Assignment instructions for the next week

Choose an artwork, artifact, item, occurrence, etc. (or a selection of them) you are familiar with. Imagine you are displaying this item in a place open to visitors, such as the FICA project space or another space you know, like a window of a shop. You want to tell a story about it. What role would writing play in this display? Which writing formats would you use? What kind of relationship would you want to create between such an 'object' and the space, such an 'object' and the audience, such an 'object' and the world in which we live? And how would you do this?

Present your own strategy* for creating a written curatorial framework for your display - consider writing conventions as a starting point you can depart from.

* Your strategy can include an exhibition text and labels -- if you want them -- to be presented in the space. It can also include interpretative material to be presented in other spaces, such as online, on social media, or outside, as posters. What we are interested in is to see how you are imagining writing conventions in the context of curating a display and why.

Benedict Drew: 'It felt like psychogeographic warfare in my head' by Alex Needham, guardian online, Tue 11 Mar 2014